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devsite/source/_guides/appstore-publishing/publishing-an-app.md
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devsite/source/_guides/appstore-publishing/publishing-an-app.md
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---
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# Copyright 2025 Google LLC
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#
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# Licensed under the Apache License, Version 2.0 (the "License");
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# you may not use this file except in compliance with the License.
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# You may obtain a copy of the License at
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#
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# http://www.apache.org/licenses/LICENSE-2.0
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#
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# Unless required by applicable law or agreed to in writing, software
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# distributed under the License is distributed on an "AS IS" BASIS,
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# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
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# See the License for the specific language governing permissions and
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# limitations under the License.
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title: Publishing an App
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description: |
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How to upload and publish an app in the Pebble appstore.
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guide_group: appstore-publishing
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order: 1
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---
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When an app is ready for publishing, the `.pbw` file needs to be uploaded to the
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Pebble [Developer Portal](https://dev-portal.getpebble.com/), where a listing is
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created. Depending on the type of app, different sets of additional resources
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are required. These resources are then used to generate the listing pages
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visible to potential users in the Pebble appstore, which is embedded within the Pebble mobile app.
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You can also view the [watchfaces](http://apps.getpebble.com/en_US/watchfaces)
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and [watchapps](http://apps.getpebble.com/en_US/watchapps) from a desktop
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computer, as well as perform searches and get shareable links.
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## Listing Resources
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The table below gives a summary of which types of resources required by
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different types of app. Use this to quickly assess how complete assets and
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resources are before creating the listing.
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| Resource | Watchface | Watchapp | Companion |
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|----------|-----------|----------|-----------|
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| Title | Yes | Yes | Yes |
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| `.pbw` release build | Yes | Yes | - |
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| Asset collections | Yes | Yes | Yes |
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| Category | - | Yes | Yes |
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| Large and small icons | - | Yes | Yes |
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| Compatible platforms | - | - | Yes |
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| Android or iOS companion appstore listing | - | - | Yes |
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## Publishing a Watchface
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1. After logging in, click 'Add a Watchface'.
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2. Enter the basic details of the watchface, such as the title, source code URL,
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and support email (if different from the one associated with this developer
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account):
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3. Click 'Create' to be taken to the listing page. This page details the status
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of the listing, including links to subpages, a preview of the public page,
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and any missing information preventing release.
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4. The status now says 'Missing: At least one published release'. Click 'Add a
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release' to upload the `.pbw`, optionally adding release notes:
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5. Click 'Save'. After reloading the page, make the release public by clicking
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'Publish' next to the release:
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6. The status now says 'Missing: A complete X asset collection' for
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each X supported platform. Click 'Manage Asset Collections', then click
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'Create' for a supported platform.
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7. Add a description, up to 5 screenshots, and optionally a marketing banner
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before clicking 'Create Asset Collection'.
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8. Once all asset collections required have been created, click 'Publish' or
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'Publish Privately' to make the app available only to those viewing it
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through the direct link. Note that once made public, an app cannot then be
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made private.
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9. After publishing, reload the page to get the public appstore link for social
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sharing, as well as a deep link that can be used to directly open the
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appstore in the mobile app.
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## Publishing a Watchapp
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1. After logging in, click 'Add a Watchapp'.
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2. Enter the basic details of the watchapp, such as the title, source code URL,
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and support email (if different from the one associated with this developer
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account):
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3. Select the most appropriate category for the app, depending on the features
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it provides:
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4. Upload the large and small icons representing the app:
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5. Click 'Create' to be taken to the listing page. This page details the status
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of the listing, including links to subpages, a preview of the public page,
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and any missing information preventing release.
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6. The status now says 'Missing: At least one published release'. Click 'Add a
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release' to upload the `.pbw`, optionally adding release notes:
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7. Click 'Save'. After reloading the page, make the release public by clicking
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'Publish' next to the release:
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8. The status now says 'Missing: A complete X asset collection' for
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each X supported platform. Click 'Manage Asset Collections', then click
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'Create' for a supported platform.
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9. Add a description, up to 5 screenshots, optionally up to three header images,
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and a marketing banner before clicking 'Create Asset Collection'.
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10. Once all asset collections required have been created, click 'Publish' or
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'Publish Privately' to make the app available only to those viewing it
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through the direct link.
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11. After publishing, reload the page to get the public appstore link for social
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sharing, as well as a deep link that can be used to directly open the
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appstore in the mobile app.
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## Publishing a Companion App
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> A companion app is one that is written for Pebble, but exists on the Google
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> Play store, or the Appstore. Adding it to the Pebble appstore allows users to
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> discover it from the mobile app.
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1. After logging in, click 'Add a Companion App'.
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2. Enter the basic details of the companion app, such as the title, source code
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URL, and support email (if different from the one associated with this
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developer account):
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3. Select the most appropriate category for the app, depending on the features
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it provides:
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4. Check a box beside each hardware platform that the companion app supports.
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For example, it may be a photo viewer app that does not support Aplite.
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5. Upload the large and small icons representing the app:
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6. Click 'Create' to be taken to the listing page. The status will now read
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'Missing: At least one iOS or Android application'. Add the companion app
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with eithr the 'Add Android Companion' or 'Add iOS Companion' buttons (or
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both!).
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7. Add the companion app's small icon, the name of the other appstore app's
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name, as well as the direct link to it's location in the appropriate
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appstore. If it has been compiled with a PebbleKit 3.0, check that box:
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8. Once the companion appstore link has been added, click 'Publish' or 'Publish
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Privately' to make the app available only to those viewing it through the
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direct link.
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9. After publishing, reload the page to get the public appstore link for social
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sharing, as well as a deep link that can be used to directly open the
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appstore in the mobile app.
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